Catahouligan Expresso â€“ Sept 2011
Hey itâ€™s Me!!! Do you remember me!? Itâ€™s been quite some time and I hope you havenâ€™t forgotten bout little oleâ€™ me. Needless to say, it has been rather busy at World Headquarters of Catahoula Coffee, but I am sure it will settle down once baby â€œTimberâ€ arrives!! ïŠ So letâ€™s get this party startedâ€¦â€¦shall we!!!
Save the Date:Â OCTOBER 16th -Â
TEACHER APPRECIATION DAY
In support and appreciation to all of our local teachers, Catahoula Coffee is sponsoring a day that teachers with current and valid credentials may come and enjoy an afternoon for FREE!! Yes that is right, FREE drinks, food and entertainment. So get the word out to our local teachersâ€¦..
Commercial â€“ Photo Shoot:
Also on OCTOBER 17thÂ at 9amâ€¦â€¦ We need friendly happy customers to join us as we film a short commercial for Catahoula Coffee. The storyline is: As the Coffee Wars continue to wage out of control in SF, cross the bay over to the Scenic Beautiful Coastal Hamlet of Richmond, CA sits Catahoula Coffee. Tag Line: You meet the nicest people at Catahoula!! (Think a 1950â€™s PSA â€“ Leave it to Beaver â€“ Pleasantville type of feel.)
Operation â€œMi Puebloâ€ â€“
Okâ€¦.Letâ€™s kick Operation Mi Pueblo into high gear!!! Please â€œ Copyâ€ the following brief statement (add more if you choose), click on the email, â€œPasteâ€, sign you name and â€œSendâ€ to the chairman of Mi Pueblo. More the Merrier. We need to have the old Lucky/Albertsonâ€™s store on the corner of MacDonald and San Pablo Avenue.
Dear Mr. Chavez,
Mi Pueblo would be a welcome addition to our neighborhood of Richmond, CA. There is a wonderful space (formerly Lucky/Alberstonâ€™s) at the corner of MacDonald and San Pablo Avenue. Please give this location consideration!!!! This space would not only serve Richmond but the communities of: El Cerrito, El Sobrante and San Pablo.
Many folks have talked to me concerning: â€œWhatâ€™s going on with the Price of Coffee?â€ And while some think I am channeling a slick salesman when I complain about the prices I can honestly say: â€œIf I know what I know nowâ€¦.I may not have opened Catahoula Coffee!â€ It is that bad!!
But let me not go all gloomy on youâ€¦.but itâ€™s a fact I must look at in continuing this business model. I still will not sacrifice quality nor the freshness of our coffee. But it is crazy now! Much like when you roll up to the gas pumpâ€¦.Coffee is now a commodity. And like our gas prices, coffee seems to will follow the same pattern: Go up and up, come down to tease us but the net result are higher prices. So much for coffee being the â€œAffordable Luxuryâ€ we enjoy.
The following graphs may help explain it:
I do not mean to be a â€œDebbie Downerâ€â€¦..I plan to stay around. The business model has changed and plans of expansion are put on hold. But one thing I will not compromise on is Catahoula Coffeeâ€™s quality, freshness and giving a fair value to all Catahouligansâ€¦.. Worldwide!!
I appreciate all of your support and encouragementâ€¦. See ya on Sunday Oct 16th !!
If you have any questions about any coffees. Please do not hesitate to contact me:
take care, timber
** If you would like to be taken off this listâ€¦no problemâ€¦..
Just let me know. Thanks **